Category: SEO Consulting

How Does E-A-T Go Hand-in-Hand With SEO?

In the world of digital marketing, there are many acronyms that SEO specialists refer to, including SEO itself.

A newer one that some may not have heard of is E-A-T, a term introduced by Google that stands for Expertise, Authoritativeness, and Trustworthiness.

E-A-T is a strategy that SEO companies find goes hand-in-hand with good search engine optimization techniques.

According to SEO consulting firms, E-A-T and SEO together bring about great results for businesses looking to improve their online marketing efforts.

How Does E-A-T Relate to SEO?

Many SEO companies are asked by clients what makes E-A-T so important to SEO and gaining good results from digital marketing?

They all combine to build acknowledgment with the search algorithm in its effort to show the highest quality search results to people seeking specific information:

  • Expertise - How much experience and expertise does a company have in its field? How well does the company demonstrate this through its website, the information it provides, and its overall online presence?
  • Authoritativeness - What is the reputation of the business and has it built brand awareness and reputation to the degree that the search algorithm will view it as an authority in its field? Is the company’s website a reliable source of valuable information?
  • Trustworthiness - Is the content on the company’s website trustworthy? Is the presented content accurate as well as valid and have other users found that content to be honest, useful, and safe?

The way that SEO intersects with E-A-T is in how SEO specialists use search engine optimization strategies to improve the expertise, authoritativeness, and trustworthiness of a company’s website.

The higher a page’s E-A-T is and the more relevant the content is to a search query, the greater the chance that the search algorithm will consider a webpage to be of high-quality and present it to that searcher.

After all, SEO consulting firms advise that the ultimate goal of Google’s search algorithm is to award the highest ranking to pages that are relevant, while providing information that illustrates expertise, authoritativeness, and trustworthiness.

How Can E-A-T Be Used?

Although E-A-T is not a direct ranking factor on its own, SEO consulting firms can use it to measure the effectiveness of their other SEO strategies like authorship history, public reviews, link building, valuable content creation, transparency of content sources, and others.

Combined, the two strategies do work together to improve overall SEO to achieve higher pagerank.

In Summary

As digital marketing continues to evolve, so do the many ways in which SEO specialists can improve website SEO, now by looking for evidence of E-A-T. With the assistance of an experienced SEO company, any business can improve its pagerank with E-A-T, and how it boosts SEO!

What is SEO Consulting and Why Is It Important?

SEO consulting is an important part of overall SEO services and the creation of digital marketing strategies that help a business build a positive and effective online presence.

Working with an SEO firm is the first step for any company to take charge of its online promotion, starting with the consulting portion of SEO expert services and developing an effective marketing strategy. 

What Is Involved in SEO Consulting?

Those companies looking for SEO consulting may wonder what is its part within an overall SEO marketing plan?

SEO firms are what help business owner customers understand SEO and its role in digital marketing and what services their business can benefit from.

Starting with an assessment of the company’s website and any other online presence, SEO expert services analyze everything from on-site SEO and performance of the business website to off-site performance issues and how well the website ranks on Google.

They create an overall picture of how effective that company’s digital marketing efforts currently are and what optimization challenges exist and then what should be changed to resolve them. 

The Many Roles of SEO Firms

SEO firms play multiple roles in the development of a company’s digital marketing strategies, while also explaining every step in the process.

Then based on current findings and the results of goal-setting discussions, SEO consultants will help business owners decide on the SEO services that their marketing plan requires to generate greater results.

Regardless of what the marketing challenge may be, it is up to SEO experts to analyze what is creating those problems, and advise on the best solutions to solve them. 

SEO Consulting Experts Guide the Whole Marketing Process

As the title suggests, SEO consulting is about discussion and planning.

Though the actual changes are made by different parts of a professional marketing team, it is the SEO consulting experts that guide the whole process, which is based on their analysis of a company’s website and its marketing goals.

They are analyzers, educators, marketers, and strategists all in one, taking the helm and steering the ship that will lead to better organic search results and better marketing results overall.

A Summary of SEO Consulting

With an in-depth and up-to-date knowledge of SEO which is the basis of all digital marketing strategies, SEO firms are those all-important advisors on succeeding with digital marketing and suggesting effective ways to make that happen.

Any business in need of assistance with their digital marketing so they can get more customers and make more sales needs SEO expert services from an experienced SEO consulting firm to assess their current marketing status and plan with them for future improvement.