In the world of digital marketing, there are many acronyms that SEO specialists refer to, including SEO itself.
A newer one that some may not have heard of is E-A-T, a term introduced by Google that stands for Expertise, Authoritativeness, and Trustworthiness.
E-A-T is a strategy that SEO companies find goes hand-in-hand with good search engine optimization techniques.
According to SEO consulting firms, E-A-T and SEO together bring about great results for businesses looking to improve their online marketing efforts.
How Does E-A-T Relate to SEO?
Many SEO companies are asked by clients what makes E-A-T so important to SEO and gaining good results from digital marketing?
They all combine to build acknowledgment with the search algorithm in its effort to show the highest quality search results to people seeking specific information:
- Expertise - How much experience and expertise does a company have in its field? How well does the company demonstrate this through its website, the information it provides, and its overall online presence?
- Authoritativeness - What is the reputation of the business and has it built brand awareness and reputation to the degree that the search algorithm will view it as an authority in its field? Is the company’s website a reliable source of valuable information?
- Trustworthiness - Is the content on the company’s website trustworthy? Is the presented content accurate as well as valid and have other users found that content to be honest, useful, and safe?
The way that SEO intersects with E-A-T is in how SEO specialists use search engine optimization strategies to improve the expertise, authoritativeness, and trustworthiness of a company’s website.
The higher a page’s E-A-T is and the more relevant the content is to a search query, the greater the chance that the search algorithm will consider a webpage to be of high-quality and present it to that searcher.
After all, SEO consulting firms advise that the ultimate goal of Google’s search algorithm is to award the highest ranking to pages that are relevant, while providing information that illustrates expertise, authoritativeness, and trustworthiness.
How Can E-A-T Be Used?
Although E-A-T is not a direct ranking factor on its own, SEO consulting firms can use it to measure the effectiveness of their other SEO strategies like authorship history, public reviews, link building, valuable content creation, transparency of content sources, and others.
Combined, the two strategies do work together to improve overall SEO to achieve higher pagerank.
In Summary
As digital marketing continues to evolve, so do the many ways in which SEO specialists can improve website SEO, now by looking for evidence of E-A-T. With the assistance of an experienced SEO company, any business can improve its pagerank with E-A-T, and how it boosts SEO!