Do you know if your business SEO is working for your roofing company and you are seeing the desired results?
If you are not seeing your company’s name at the top of the local search results, it may not be working for you as well as it could be.
Using these three essential tips on great SEO for roofing companies, your business can climb higher in the SERPs to be one of the businesses most recommended when people in your local community search for a roofing contractor!
- Claim Your Google My Business Page - Even though you already have a business website, claim your free Google My Business page and incorporate it as a part of your company’s overall internet presence. GMB pages are easy to use, provide many features that can supplement your standard website, and most importantly, they generate necessary SEO for roofing companies to help them get found on the local map when people search for roofers near them.
- Use A Consistent NAP Throughout The Web - A critical detail to helping the Google search engine find and recognize your company is to always use the same NAP - business name, business address, and business phone number - everywhere your business appears on the Internet. Little details like these create increased SEO for roofers and similar local businesses, where location is one of the essential factors that helps your business show up at the top of the SERPs when searches originate in local communities.
- Utilize Location-Specific Keywords - Wherever it can be fit in, add location-specific keywords as a part of SEO for roofing contractors to once again help the search algorithm recognize the location your roofing company serves and bring up the name in local searches. Add location-specific keywords on your website and GMB pages, on your social media pages, in paid advertising, in the meta title and meta description on every page on your website, and also within the blog content posted there.
As insignificant as these three factors may seem, they can make a huge difference in how well your digital marketing efforts actually work for your company.
Effective SEO for roofing contractors in your local area must include the important identifiers that help the search algorithm recognize your company’s online presence, then know who to show it to.
Pay attention to the little details like these and you will see your roofing company’s name rise to the top of the local search pages.
Then you will know that your roofing company SEO is actually working and getting your business name seen!